Sociální média (Social Media) refer to online platforms and applications that enable users to create, share, and interact with content and each other. These platforms facilitate communication and collaboration among users, allowing for the dissemination of information, networking, and community building. Social media encompasses a variety of formats, including text, images, videos, and live streams, and includes popular services such as Facebook, Twitter, Instagram, and LinkedIn.
In a broader context, social media plays a significant role in digital marketing, public relations, and user engagement for businesses and organizations. It allows for user-generated content, which often influences trends and public opinion. The interaction is typically characterized by user involvement, sharing, commenting, and liking, promoting a dynamic exchange of ideas and information.
Social media has transformed how people communicate, consume information, and establish relationships, making it an essential aspect of modern society and digital communication practices.